With every passing hour spent on the internet, it didn’t take long for Filipinos to discover the advantageous profitability of being online. Whereas, businesses have perceived the enormous impact of being online and engaging with communities because of the continued popularity of social networking sites.
As cool and easy as it sounds, setting up an online business is actually a tough journey to pursue considering the several competitions at bay—all vying for the same goal you’re targeting.
In a battle of creativity and stepping ahead, your best weapon will be your determination and skills. So, are you all fired up for your first online business? Hold your horses and check out these key points first to ensure a productive year ahead for your business endeavors:
Your very own expertise will be the frontrunner and lifeblood of your online business, and aside from your skillset, a business plan is also necessary.
Begin creating your business plan with your objectives and budget. What kind of product or service do you intend to introduce in the market? How much will you spend on the website’s design and maintenance? What will you name your business?
All of these must be of interest and can benefit the majority or your prospective customers. Research a lot and weigh the competition of the market. Observe the involved corporations to explore options on how you can make your business entry stand out.
Your business plan may also include possible ways to resolve issues, especially when it includes online transactions where money and confidential personal data should be secured.
- Generating a Searchable Domain
The domain will be the sturdy home of your business on the World Wide Web. It must complement your business’ name and be searchable so that people would stumble upon your website with just a simple keyword search.
Countries and institutions have their own specified domain suffix. In the Philippines, .ph is the standard, and there are several domain registrars in the Philippines that accepts payment in peso such as GoDaddy and dotPH.
If you’re opting for a .com or .net, some may require payment through credit card as the majority of their registrars are based overseas.
- Hunting for the Best Hosting Provider
Because first impressions last, so should your web site’s impact on the visitors. After thinking of the domain name and registration, comes the legwork of finding a hosting provider.
The website host will provide your business the space it needs on the internet. It acts as the processor for your site’s file and server maintenance, lodgment, and more importantly, a speedy connection to the internet.
Website hosting is a costly expenditure, as the host must be paid monthly. Don’t believe free hosting sites that you see on some web page ads, as most of these will cause lots of downtimes that can be a tremendous loss for your online business’ schedule.
It’s better to invest with a reputable web hosting service to secure your business’ continuity and warrant on the internet.
- Coordinating with Web Developers
Taking care of a website is not an easy job. It needs frequent maintenance, especially with numerous updates with Google and other search engines.
Your site must keep up with these trends and get rid of spam and harmful elements that might cause your site’s downfall.
If you have a trusty friend who’s a web developer or a freelancer specializing in web development, you may ask them for help as they may have extensive web offerings that you can avail of.
- Tending Your Web Site’s Content
After growing and taking care of your website comes the fun part—introducing your online content and features to the public!
Proceed with the first step in your business plan. Engage with online communities and groups of interest that can relate and (if you’re lucky) refer your online business with future customers.
Relying on search engines is not enough, as there are millions of sites on the internet. What are the odds that you’ll catch a handful of visitors in a month’s time?
Use your social networks and tell the forums and discussion boards of your business. After promotions, continue to produce quality content in the form of videos, images, or articles that people can be interested with and be engaged to subscribe to your website for more.
As more and more Filipinos hang out online, so does businesses who have chosen the internet as their next resource for financial purposes.
The competition may be heavy, but opportunities await business owners who are still starting in the field.